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Mariana Avilés
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Service Design / Inclusive UX

Arte al Alcance

Inclusive Museum Experience

Arte al Alcance cover
Year
2026
Context
Service Design / Inclusive UX
Project format
Collaborative academic project for Museo Universidad de Navarra
Role
Researcher, Service Designer, Experience Designer
Skills
Inclusive design, User interviews, Accessibility, Journey mapping

Case study

Challenge. Response. Result.

Challenge

Museums often present physical, cognitive, and sensory barriers that limit meaningful participation for visitors with disabilities.

Design response

A multisensory museum experience combining accessible communication, guided touchpoints, a sensory table, and user-centered service improvements.

Result

The team developed an inclusive service proposal, journey maps, communication touchpoints, and a sensory-table prototype for a more accessible museum visit.

What it shows

Arte al Alcance shows how to study real barriers and turn them into an accessible experience.

A collaborative academic project with Museo Universidad de Navarra inside a teaching-innovation project focused on accessibility and inclusion.

Direct museum observation, interviews, empathy maps, customer journeys, and barrier analysis.

Ideation of a multisensory experience with accessible communication and guided touchpoints.

Development of visual materials, prototypes, and process documentation.

Proposal for a sensory table, orientation, signage, adapted map, QR audio, braille, sign-language content, and tactile elements.

Available evidence: journeys, empathy maps, interview material, process photography, prototypes, final dossier, and presentation.

Research and inclusive experience

Arte al Alcance shows how to study barriers and translate them into a museum experience.

It is a collaborative academic project inside a teaching-innovation project with Museo Universidad de Navarra. My contribution included user research, artwork observation, interviews, barrier analysis, ideation, visual materials, prototyping, presentation, and documentation.

The strength of the case is working with real users and turning findings into accessible touchpoints: orientation, clear communication, QR audio, braille, sign-language content, and tactile elements.

Context
Collaborative academic project with Museo Universidad de Navarra
Duration
September - November 2025
Research
Observation, five interviews, empathy maps, and journeys
Evidence
Dossier, journeys, prototypes, process photos, and presentation
Arte al Alcance process visual: Existing journey and access barriers
Existing visitor journey and access barriers.

01 / Diagnose

Existing journey and access barriers

The process mapped the visit before, during, and after observing the artwork, identifying physical, sensory, and cognitive barriers within the museum journey.

Arte al Alcance process visual: A guided and inclusive experience
Proposed inclusive museum experience.

02 / Ideate

A guided and inclusive experience

The proposal combines a museum guide, adapted map, focused lighting, seating, signage, and accessible reading options so more visitors can orient themselves and understand the room.

Arte al Alcance process visual: Sensory table and tactile elements
Sensory-table prototype and interaction model.

03 / Prototype

Sensory table and tactile elements

The system incorporates a sensory table for Composició amb Cistella, tactile materials, QR audio, sign-language content, and braille as complementary access layers.

Arte al Alcance process visual: A revised journey with relief points
Revised visitor journey with multisensory touchpoints.

04 / Revise

A revised journey with relief points

The proposed journey reorganizes touchpoints to reduce disorientation, expand comprehension options, and make the experience clearer, more participatory, and more inclusive.

Arte al Alcance primary project visual
Existing visitor journey and access barriers.
Arte al Alcance project visual 2
Proposed inclusive museum experience.
Arte al Alcance project visual 3
Sensory-table prototype and interaction model.
Arte al Alcance project visual 4
Material touch samples in use.
Arte al Alcance project visual 5
Prototype positioned beside the artwork.
Arte al Alcance project visual 6
Revised visitor journey with multisensory touchpoints.

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